Toca do Além
Graphic Design / Illustration
Logo design for Toca do Além, a cozy bar set within a campsite, blending the laid-back spirit of nature with a bold and mysterious visual identity. Inspired by the idea of a hidden world waiting to be explored, the concept combines elements such as burrows, trees, plants, and small woodland characters to create a playful and adventurous atmosphere. The visual identity balances a spooky yet childlike mood with earthy colours and whimsical storytelling, making the brand feel welcoming, imaginative, and connected to its natural surroundings.
Client:
Toca do Além
Year
2023
Early exploration moved between different visual metaphors for "toca" (burrow) — a rabbit merging into a hillside, a bird nested in scribbled foliage, and a rabbit tucked into a tree stump.
The stump version felt strongest.
Tested the stump-and-bird mark across a few palettes — cool blue-grey, sage green, warm orange — before settling on the earthy brown. It reads as more grounded and natural, keeps the black linework legible, and matches the wood tones of the actual campsite buildings.
My Little Panda
Graphic Design / Illustration
Logo design for My Little Panda, a handmade brand created for first-time moms. The name comes from the founder's own nickname for her son — "pequeno panda" — and the brand grew from that same warmth: soft, huggable, a little clumsy in the way babies are. The goal was something unmistakably cute without tipping into childish, so it would feel just as at home on a onesie as it would on packaging a mother picks out for herself.
Client:
My Little Panda
Year
2023
Early sketches focused on getting the panda's pose right — soft, curled, a little clumsy — while keeping the same sleepy, content expression throughout. The proportion guides stayed visible at this stage to keep the face consistent as the pose shifted.
Tested a few palette directions for the bamboo and blush tones before landing on the classic green. It felt like the most natural, immediate read — bamboo is a big part of a panda's world, and keeping it true-to-life grounded the character instead of pulling it into a more decorative or babyish direction.
